About 26.9 million people traveled through Utah's Salt Lake City International Airport in 2023. How many booked a stay in your Park City vacation rental? If the answer is "not many," it's time to reevaluate your marketing plans.
Use these vacation rental marketing strategies to reach more travelers online. With these tips, you can book more stays and maximize your income potential!
Upgrade the Property
An unappealing vacation rental won't attract guests. Enhance the property to make it more appealing. Increase the value of your vacation rental with amenities like:
- Streaming services
- Family-friendly games
- A porch swing
- Extra storage
- Luxury beauty items
- Kitchen luxuries
- Smart home features
- Extra linens and toiletries
- A BBQ or grill
Try to go above and beyond as a host. Offering a five-star guest experience will encourage more bookings.
Use smart home technology throughout the property and your business practices. You can allow keyless entries and communicate using a guest portal.
After a guest leaves, use email automation to ask if they'll share a review. Positive reviews will make future guests more comfortable about booking stays.
Optimize the Vacation Rental Listing
Ensure your vacation rental listing provides all the information guests need to choose your property. It should include:
- Park City, UT in the headline
- Attention-grabbing language
- A detailed description
- A list of amenities or special features
- Your contact information
- Photos and videos
Use search engine optimization to help travelers find your listing. When they search for Park City properties, yours could appear.
Use Vacation Rental Social Media Marketing
Hire a real estate photographer who can take stunning images of the property. Use photos and videos to enhance your social media marketing strategy.
Add hashtags relevant to Park City and Utah to reach relevant travelers. Respond to the comments you receive. Answer questions that people have to drive their interest.
Consider sharing video testimonials from previous guests. You can use platforms like Canva to design social media content. Reformat your content for the social media platform you're using.
Create Visual Ads
Use vacation rental Facebook ads to appeal to more social media users. The Facebook Ads platform also allows you to create vacation rental Instagram ads.
Share high-quality images or video tours of the property. Add a compelling call to action to encourage people to explore the listing. For example, use "Book Now" to convey urgency.
When they click on the ad, travelers will discover your vacation rental listing. Make sure it's easy for them to book a stay.
If you're having trouble, hire a vacation rental management company. Choose a company that offers a range of marketing services. Use their proven strategies to improve your marketing ROI.
Effective Vacation Rental Marketing Strategies
If you want to use the most effective vacation rental marketing strategies, ask for help! Partner with an experienced property management company. Leverage their expertise to book more guests.
Our team at PMI Mountain Collection has 20 years of local industry experience. We use proven strategies and state-of-the-art technology to maximize profitability. Contact us today to develop your marketing strategy!
