According to Grandview Research data, online bookings for vacation rentals are expected to grow by 4.4% between 2024 and 2030. Without vacation rental listing optimization, your property may not stand out during these searches. You could miss the chance to generate revenue.
Before that happens, use these tips to increase rental bookings. These strategies can help your vacation property listing draw guests in. Apply our best vacation listing practices today!
Offer New Vacation Rental Amenities
According to a survey by Airbnb, nearly 100% of US travelers claim amenities affect their experiences. Offering new amenities will help your rental property appear in more online searches, leading to an increase in rental bookings. Great vacation rental amenities include:
- Streaming services
- A porch swing
- A barbecue or grill
- Cards and family-friendly games
- Extra storage
- Grooming and beauty items
- Kitchen luxuries and snacks
- A coffee maker
- Extra linens and toiletries
- Electrical adapters and chargers
- Great outdoor areas
- Sporting equipment
After adding these amenities, include them in your online listing. Show off these additions on social media by creating fun, short videos to spark interest.
Invest in Vacation Rental Photography
After upgrading the property, hire an experienced real estate photographer. High-quality vacation rental property will enhance your digital marketing strategies and listing.
Gather photos and video footage to create a walk-through tour. For an added wow factor, consider capturing aerial shots. Don't forget to capture images of any property upgrades.
Use these images to create eye-catching digital ads. When someone clicks on a photo of the property, they'll discover your online listing.
Update the Vacation Property Listing
Your vacation property listing should include:
- An attention-grabbing headline
- A detailed description
- A list of amenities
- Location-specific keywords
- Your contact information
- A strong call to action
Use search engine optimization to appear for Google searches as people look for vacation rentals. Appearing for more searches can help you increase rental bookings.
Offer competitive rates to make your listing more appealing. Use dynamic pricing tools and adjust your rates seasonally. You can consult a property management company to ensure you're setting enticing rates.
Apply Best Vacation Listing Practices
Apply vacation management best practices to offer great guest experiences. Your guests will rave about their stay online, allowing you to leverage word-of-mouth marketing.
Best practices include:
- Responding promptly to questions
- Streamlining the check-in/check-out process
- Using state-of-the-art technology
- Meeting and exceeding guest expectations
For help, consult a property management company. They can enhance your listing and develop a strong digital marketing strategy. With their services, you can boost guest satisfaction rates, leading to five-star reviews and repeat bookings.
Outsource Vacation Rental Listing Optimization
Proper vacation rental listing optimization can help your vacation rental stand out online. Use these effective strategies to increase rental bookings. Remember, you can always ask for help from a company like PMI Mountain Collection.
We use state-of-the-art technology that allows owners to track how their properties perform in real time. Trust our commitment to adding value to your property through communication, transparency, and accuracy. Contact us now to request a free rental analysis.
